Search engine optimisation and digital marketing


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Search engine marketing is important as it has to be digital traffic driven to be a success for the marketer and internet visitor to benefit equally. The search engine optimisation is based on reaching the highest ranking through a website and having the right keywords and content for browsers to search and also other tools that are sought and useful for browsers.

The search engine Google is also helped by the ownership of YouTube.This is the second largest search engine in terms of searches of indexes in many countries and other regional search engines. The website that has a structured approach to a good content search engine is one that is going to get good visitor traffic due to its keywords and click through rate. The SEO ranking depends on the visits by business to customer and business to business as the keywords such as generic and brand.

Are the key words to make a website to be a marketing success? The understanding of the advantages and disadvantages of SEO is one that needs to be explained to digital marketers for the importance of it. The advantage of significant traffic shows that traffic driven searches is the sign of good key words and content that bring about success for websites that have already carried out a strategy of objectives to implement.

The daily visitors that are searching for products are the websites most important group to target as it is they that is the making Or breaking of a particular website to be in profit or to end in failure. The complex and dynamic reasons for a search engine to be a success or failure is one that is needed to be explained by daily factors that are on-going. The amount of money invested in SEO is a risky venture as web sites are aware that results are not guaranteed due to searchers changing Market loyalties’ and results can take months to be analysing to be effective.


The new content and backlinks is considered by Google to determine if the website is producing good quality key words to give it a valuable ranking as Google merits this as a vote for this page to be upgraded.The quality of links such as back links and external links is one that has to be researched as Google decides if the page is going to get a high ranking.The need of a less well-known brand to reach out to the media channels is one that can be a success due to timing and market conditions that can be analysed through a click survey by a marketer to check traffic on it.

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The digital marketing company must be a aware that monies must be budgeted for on a daily basis to keep in touch and stay online with Competitors to take advantage of SEO opportunities and follow advantages.The need to for digital marketing companies to make the choice to carry out paid investment is one that has to be balanced by the factors of time and material content due to contracts having to be completed on time and spec. The knowledge of experienced marketing experts to advise digital marketing.Companies the benefits of paid advice is one that has to be listened to.


The paid search engines such as for example Google AdSense and yahoo are advertise according to page content and these contextual ads are ranked for their content and also graphical and their video ads. The paid listings. Can be budgeted on a CPM, CPM or CPA (pay per action) basis and not only text ads, but also for graphical ads and video ads that marketing companies seek. The search engine Google has researched the relevance that internet traffic can bring to a particular site due to an analysis of the links on the site. The CTR rates to determine the quality score is monitored not only by Google, but other search networks such as micro Bing and Yahoo. To check their ranking of particular search engines to see what traffic is on them.


The digital marketing and SEO are to be engaged in a partnership to work. As a traffic driven success for a search engine  to be a quality name and ranking, the search engine companies will not  take the highest bidders  who pay the most per click ,as these companies who bid high might only have a lower ranking and not have traffic driven benefits that low cost clicks that a Provided by steady company that is already online and trading on a profitable basis. The future of SEO and digital marketing can be measured by the expanding daily internet and the expanding world of business positioning with the emergence of Economies of wealth and scale.


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The SEO and digital marketing world is according to media experts going to expand and bring huge business opportunities for those SEO and digital marketing companies who engage daily and who are of a social savvy mind. The digital marketing professional and SEO companies need to have a B2B relationship to prosper and to keep up with daily SEO and digital trends as costs can be shared on b to b basis.



The Future of Blogging In Internet Marketing


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The art of blogging is not just confined to the expert marketer as a Student can blog without having the experience of blogging previously online. The structure of content is very important as an author wants his blog to be reviewed and accepted by other bloggers on the internet to be engaged with. The blogger who presents the journal must be able to stand over the Article and must not write false and misleading statements in the blog.

The key words are very important as a blogger needs to be on the same level platform as the bloggers who write their blogs daily on the internet. The social savvy bloggers can drive new blog traffic on to the internet as new and existing bloggers talk and argue about topics online daily. The age groups that blog can range from say 10year old to 90 year old and the good presented blogs are not age related and gender excluded.

The free services of for example http://www.wordpress. com and

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This can show the new aspiring bloggers the right structure in which the daily blogs can be written and the right format that will bring positive feedback. The future of the success of blogging on the internet is and can be explained by daily bloggers who access the blogging contents up on the internet and check the topics for quality text, images and comments by other readers. The interactive format is the right channel for the blogging world to expand and survive as no interaction between bloggers can drop traffic dramatically.The online diaries can bring internet marketing to a new business level as there is enormous potential in checking the blogging journals of bloggers as their needs and wants can be checked by a marketing company online.

The blogs and blogging can sway public opinion on people, products and general events in which feedback is sought and acted upon in either a negative or way that can damage a person or product reputation. The SmartInsights blog has a good content for sharing the right advice for Social media marketing as their blog contains experience and expert advice. The bloggers who blog daily are key online influencers for marketing companies to reach and engage their target audiences to do business with.

The art of blogging is quite easy for media and PR people to do as they are Daily showcasing their work to the public and are used to it as they have experience. The future of the daily blog is not one social media tool that will disappear from the internet as, it is only starting to catch the eye and ear of the social blogger who comments on the articles and gives feedback.

The business world is buying into the idea that a business blog is an important tool to reach out and bring customers on to their blog site. And to show them their experience and the topics that are blog daily.The daily blog must be of a high standard for it to be accepted by personal and business blogs as in the case of business blogs it must be of good content.  The blogs that business companies put online is one that has tobe managed by skilled bloggers as a company must have key words and contents that can stand up to business and internet analysis on a daily basis.The future success of the blog on internet marketing is one that can only be gauged daily as the the feedback can be determined if the blog is a success.

The self-employed internet marketer who writes his daily blog is always going to have research his blog well as he does not have the back up to check if his daily journal is of a standard that matches a business company blog. The social online journals or diaries that are published regularly or daily is updated by bloggers using the tools of, typepad, and word press to create a high standard blog that has good content and feedback. The trends of future blogging on the internet is one that could provide profitable benefits as internet marketing is financially and traffic driven to target segment groups and promote business products. The blog on the daily internet is one that can be transformed from a social one to a business one if a digital marketing company thinks there is a viable Business plan to generate growth and organically build on it for the future.

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The future of blogging on the internet is one that if the likes of Google, Twitter ,and Facebook seriously engage in it could and can open up a new area of opportunity for the social media giants, as they have the knowhow and must important the financial muscle to succeed. The need to control blog contents is one that is monitored by certain Technology companies such as sun microsystems for it to control content and to make sure it is complying with web policy and civil law. The future of the blog is that it is only starting to reason with the Blogging public, as there is also ample opportunities for it to expand. The author of a blog on the internet can write standard a blog and does not have to worry about its daily content as a finished blog or article.

The daily blog is always going to be updated, as the blogs are always goingto be continuous as daily media events are reported and blogged. The future for blogging in the internet marketing is one that digital Marketing companies are working on to drive traffic and business growth to create new digital marketing and blogging strategies.




5 Predictions for the Growth of Social Media



Almost anything in life that is new can be exciting simply because it is new. This can be seen in a new job or a new musical group. People love to get hyped up about the latest cool thing. However, the novelty normally wears off and something different  normally wears off.

When Social Media first arrived on the scene, it was all the rage. The importance of social media today is very disputed. Social Media offers something truly useful to the world. Since that Social Media has a purpose it will have a place in society and in marketing campaigns over the next few years

People have already seen Social Media change in many ways. It has moved away from just focusing on “going viral” to creating useful, meaningful engagement and content and there is also the shift away from just relying on Facebook as Social Media Marketing.

Today consumers will see Social Media in a new light. While it started with younger generations with personal updates. it is now used for multiple business applications and consumers are using social media channels to get their voices heard.

This blog currently reflects the landscape of Internet Marketing and the following are five predictions into tomorrow’s world of marketing.

  1. Social Media Makes Big Data Even Bigger

Big Data refers to the customer related information that you can get your hands on. The concept goes to the belief that the more you know about your customer, the more you can connect with them and therefore making them loyal customers. The key word here is “connect” and with the power of Social Media you can create incredible marketing interactions in real time. A wealth of information is available at your fingertips. For example, imagine walking by starbucks and receiving a tweet with an offer for your favourite latte.

Much of the interation of data in social media platforms are closed, not able to be masked up in order to get a more complete picture of a customer. This data silo-ing that exists today will change over time. Dev Busic, founder and CEO of Powered by Search stated, “As data becomes more commodified, platforms will open their date. That will create huge new opportunities for social marketing.

Author and Social Media Writer Mark Schaefer estimates that by 2020 data will increase by 600%, 75% of which will be created by customers, not businesses. Finding ways to mask up and use these data will create huge opportunity.

  1. Mobile and Entertainment Will Morph

Mobile is set to overtake desktop as the primary means of assessing the Internet this year. The movement will not stop there. We’ve moved beyond smartphones and connected tablets to phones. Could you imagine your car dashboard with a touchscreen browser. The tesla model 5 is just the first generation of mobile internet in your vehicle. Wearable technology, like Google Glass, will change the way we think about constant connectivity.

In fact there was an announcement of a broader distribution and sales channel of Google Glass, and it will not be long before major eyewear brands license the technology.

Make sure all of the content, all of your sites and certainly all of your social media platforms are ready to take advantage of this shift. For Social Media, this means not just posting content, but implementing video and other tools to increase the richness of the customer experience and interaction with you. You complete strategy should engage users in the mobile experience and encourage them to generate user content (pictures, videos and reviews) and to share it.

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  1. Marketing Programmes will ReIntegrate

Marketers will have worked in the past to integrate marketing efforts across media vehicles and channels. In the early years of Social Media, using it as marketing tool was normally put aside or it mainly an afterthought. Thc common expression “Oh hey, I guess we should have a facebook page” is long gone. Social Media will be an important element to content based marketing strategies and programs

Brands will focus on mobile interaction because that is where consumers will spend most of their time. The key change I see coming is changing expectations of what customers expect of Social Media.

Social Media analyst and Entrepreneur, Bob Zukis added this statement by saying ” social media needs to serve a broader purpose than just networking? Where is this going? Social as a layer of a campaign versus a separate channel.

Let’s put it this way – Social Media should not only be a simple way of trying to communicate and sell to your customers. Companies should look at it as a valuable way to connect and build loyalty with your customers. It should make social marketing central, however it’s best not to separate with your brand communication, and what better way to do this via social media.

  1. Content Marketing Will Grow

It is no secret today that visible content is relevant, useful and informative to companies that can reach customers and even increase S.E.O results. However the challenge for many businesses is bandwidth. The ability to effectively create and publish content has normally been a big stumbling block to content marketing.

Technology will help businesses facing this challenge in the form of modern content management systems. Today’s and tomorrow’s CMS tools, on the other hand, have offered a combination of sleeker, simpler and easy to use options, making them suitable for any company serious about producing social context for marketing purposes.

Even better, new technologies will emerge that will help businesses automate content creation tasks by empowering employees and other customer facing entities to easily create and publish content platforms.

  1. The Power of your Network will deliver

Brands that win in the future will be able to “power up” their network of employees, franchisers, or dealers to increase visibility and sales. We will move from the “wisdom of the crowd” to “the power of the crowd”. As the Internet becomes so crowded, it will be increasingly hard for businesses to be visible on social media.

Andrew Shotland, founder of Local S.E.O Guide warns:

“that while the marity of consumers will ignore privacy issues in exchange for product and service benefits, a valuable, vocal minority will flock to businesses that respect and protect their privacy.” As you power your network, brands will have to make important decisions on where they will stand on privacy.”

These changes are mot really radical as such but they are happening because Social Media has finally found its place in the smart marketers tools belt.

Is “Digital Native” Still Relevant Today?


The term “Digital Native” relates to the new “Internet Generation” that has shaped our world.


Digital Native describes people who have a natural inclination towards technology.

Even today students are considered “digital natives” because they have grown up with the technology and are known as the “first internet generation.” So this makes the education known as “last per-internet generation” or “digital immigrants”

Marz Prensky who came up with the term “digital natives” back in 2001 stated that:

“Our students today are all “native speakers” of the digital language of computers, video games and the Internet.

The education expert and speaker has stated that the term “digital native” doesn’t reflect how well advanced a person is at technology.

Technology is such an important part of society and effects people in different ways so the term was invented to distinguish early adopters from those who embraced technology later in life. Another term that is widely used is “digital immigrant” and there are “psychological differences” between these two groups.

Thirteen years after “digital native” and “digital immigrant” were first used, these terms still remain relevant.

In the past decade the Internet has changed the world we’re living in. And while some may have problems adopting to the new realities, others grew up with them. This chart below shows where most of the Digital Natives live


In the late 1990s and early 2000s students were far more experienced with using technology than their teachers, and this presented a unique obstacle in the classroom.

Prensky stated “Our digital immigrant instructors who speak an outdated language are struggling to teach a population that speaks an entirely new language.

At that time teachers taught with an odd accents, they dialled phone numbers, surfed the world wide web and taped movies Many students have had more progressive approaches  to technology.

In America, the White House and Congress have since taken steps to advance teachers knowledge and understanding of technology. However change has been a slow gradual process: 50% of teachers nationwide reported unsuitable training for new classroom technologies according to a study that was conducted by “digedu.” It doesn’t help that technology is continuing to evolve at a light speed pace.

Innovative new gadgets showcased at the ” South by Southwest” conference aren’t being taken advantage of the way the should be as some older generations in adopting them.

So what has to be done to fix this? Presky’s conclusion added – “If digital immigrant education really want to reach digital natives, all off their students will have to change.

However the Internet has completely transformed globalisation which went from freight and cargo plane to exchanges of ideas in less than a second. People were able to learn, speak to and experience other cultures with a single click.

New cultural norms and habits have evolved as the Internet has grown in its size and scope. The internet has transformed how new generations view themselves, culture, privacy and society as a whole.

Many say that all this digital technology began way back in the 1970s, a period when the world began to change fast. The first online bulletin board system let people with computer equipment and access to telephone lines, also read news online and send one another messages. Net groups organised topics of interest to communities of users that became popular in the 198os. The World Wide Web made its debut in 1991, with easy to use browsers widely accessible a few years later. Search engine portals and e-commerce sites hit the scene in the late 1990s. By the turn of the millennium, the first social networks and blogs cropped up online. In 2001 Digital cameras started to take off. In 2008, iTunes had become the largest music retailer in the United States. Today, most young people in many societies around the world carry mobile devices – cell phones, Sidekicks, iPhones – at all times, and these devices don’t just make phone calls, the also send text messages, surf the net and download music.